STT PayTech operates an online travel booking platform providing flight, bus, and travel service bookings for customers across India. The platform supports real-time search, booking confirmations, and partner integrations. As an SMB, STT PayTech handles fluctuating traffic driven by seasonal demand and promotional offers. Platform availability and performance directly impact booking conversions. AWS provides the scalable digital infrastructure supporting their online travel operations.
- Slow website response times during peak booking hours
- Intermittent booking failures affecting customer conversions
- Limited visibility into application performance and server health
- Manual monitoring with delayed issue detection
- Dependency on on-premise travel inventory and booking systems
These issues resulted in lost bookings and inconsistent customer experience.
Finecons implemented a hybrid AWS architecture to stabilize and scale the online booking platform:
AWS Components Implemented
- Hosted the travel booking website and application layer on Amazon EC2
- Used Amazon S3 for static assets, booking logs, and backups
- Implemented Amazon CloudFront to accelerate page loads and reduce backend load
- Deployed Amazon CloudWatch for real-time monitoring, logs, and alerts
- Integrated AWS-hosted services with on-premise travel inventory and booking engines
Key Design focus
- AWS handled customer-facing traffic, scalability, and monitoring
- On-prem systems continued to manage booking logic and partner integrations
- Architecture designed for high availability and future expansion
- Website page load times improved by 45–55%
- Booking success rates increased from ~70% to 93%
- Faster detection of booking and performance issues (~35% improvement)
- Reduced booking drop-offs during peak travel seasons
- Improved customer experience and conversion rates
- Stable platform performance during promotional and seasonal traffic spikes
