How India’s Leading Salon Chain Recovered Its Shine with the Cloud
Naturals Groom India — the country’s largest salon chain — realized that as their digital systems grew, so did the risks of outages. Manual recovery, single-region servers, and slow backups were threatening to interrupt operations across hundreds of outlets.
Then came a transformation — from fragile systems to a resilient cloud-based disaster recovery setup. With automation, speed, and smart backup design, Naturals ensured that beauty never had to wait.
Fast recovery. Zero panic. Full confidence
Challenge
- Traditional cPanel servers couldn’t scale with rapid business growth.
- A single-region setup created a single point of failure
- No dedicated disaster recovery plan — all recoveries were manual
- Downtime stretched up to 8 hours, impacting revenue and operations
- Lack of centralized monitoring made it difficult to track backup success or compliance
They needed a solution that could ensure rapid recovery, real-time monitoring, and full business continuity — even during unexpected disruptions
Transformation
In September 2025, Naturals took a bold step forward — implementing a pilot AWS Disaster Recovery (DR) solution covering 8 key EC2 instances with over 1.5 TB of protected capacity.
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Smart Disaster Recovery Strategy
- Defined RPO (15 minutes) and RTO (under 1 hour).
- Deployed AWS Elastic Disaster Recovery (AWS DRS) for continuous replication and fast failover.
- Configured multi-AZ replication for resilience and business continuity.
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Secure & Cost-Efficient Backup Integration
- Amazon S3 stored durable backup copies.
- EBS Snapshots provided instant volume-level backup for critical EC2 workloads.
- AWS Backup automated backup scheduling and retention across workloads.
- S3 Lifecycle Policies moved older snapshots to S3 Glacier Deep Archive, optimizing long-term costs.
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Centralized Monitoring & Audit Control
- CloudWatch alarms tracked replication lag and DR health.
- CloudTrail provided auditing for every backup and recovery operation.
- IAM Policies and KMS Encryption ensured secure access and compliance.
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The Journey in Action
- Phase 1 – Planning: Identified mission-critical workloads (booking app, POS, CRM) and designed automated runbooks for failover.
- Phase 2 – Deployment & Testing: Configured AWS DRS and ran a live failover drill, successfully restoring all workloads within 45 minutes.
- Phase 3 – Validation: Verified backup integrity, tested application accessibility, and ensured complete audit compliance.
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Results That Transformed Operations
- Downtime reduced from 8 hours to under 1 hour.
- Backup success rate reached 99.9%.
- DR storage costs optimized via S3 + Glacier lifecycle automation.
- End-to-end compliance achieved for business continuity and audits.
- Scalability built-in for future growth across multiple regions.
Naturals Groom India’s story proves that technology and transformation can go hand in hand with beauty and business. By building a resilient cloud foundation, Naturals didn’t just prepare for outages — they prepared for the future
Always ready. Always beautiful. Powered by AWS.
