Naturals is one of India’s leading beauty and personal care brands, operating over 200+ franchise outlets nationwide. The brand serves millions of customers annually through in-store and digital engagement channels. Its digital ecosystem supports appointment bookings, promotions, and franchise operations. Rapid expansion increased reliance on cloud-hosted platforms for consistent performance. AWS enables scalable, reliable digital experiences across Naturals’ distributed franchise network

  • Inconsistent website performance during peak promotional campaigns
  • Slow page loads and booking timeouts, leading to lost appointments
  • Intermittent downtime affecting both customers and franchise partners
  • Limited visibility into application performance across locations
  • Lack of centralized monitoring made it difficult to track backup success or compliance
  • Difficulty scaling infrastructure quickly during sudden traffic spikes

These challenges directly impacted revenue, customer satisfaction, and franchise operations

Finecons modernized Naturals’ digital platform using a scalable and highly available AWS architecture:

  • implemented Auto Scaling EC2 instances to handle variable traffic
  • Used Amazon CloudFront to accelerate content delivery nationwide
  • Intermittent downtime affecting both customers and franchise partners
  • Migrated databases to Amazon RDS Multi-AZ for resilience and failover
  • Enabled centralized monitoring using Amazon CloudWatch dashboards and alarms
  • Optimized architecture for peak-season traffic without manual intervention

  • 40–50% improvement in website page load times
  • Booking success rate increased from 68% to 92%
  • Application uptime improved from 97.5% to 99.9%
  • Recovery of an estimated ₹3–5 lakhs per month in lost booking revenue
  • Improved customer experience across 200+ franchise outlets
  • Greater operational confidence during large-scale marketing campaigns

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